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Últimas Férias is a Star+ original series that targeted younger audiences. That's why we created a campaign that connected characters and products that this audience was already familiar with.
Trailer
Gilmar (Leandro Firmino) is a popular character in the series Impuros (also on Star+). As he had connection to the audience we wanted to reach, we brought him out of retirement to do a react.
Near Últimas Férias' premiere, the series Elite was in the hype with its last season. So, we took advantage of the similarity of the series and audience to catch attention.
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